Bespoke Competitive Intelligence (CI) Advisory
Helping your business compete in a constantly changing world
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Our Services
Fractional CI
Part-time and project based competitive intelligence support to bridge the gap for resource-constrained teams
CI Advisory
Gain a 360-degree view of your competitive landscape, identifying key players, strengths & weaknesses, and emerging threats
Win / Loss Analysis
Analyze win-loss data to identify at-risk customers and develop proactive strategies to improve customer retention
Conference & Event Training
Develop key competitive intelligence techniques and behaviors to unearth insights while maintaining ethical and legal boundaries
Sample Projects
1) Assessment for Market Protection
An established satellite operator needed to assess a new competitor’s potential impact on their market position in a key vertical. Previous attempts to understand the competitor’s market entry strategy relied primarily on press releases and interviews with senior executives in trade publications, providing limited insights.
Our comprehensive competitor assessment service goes beyond surface-level information. By conducting a thorough analysis of job postings and regulatory filings, we identified that the new competitor is strategically targeting the established operator’s dominant market positioning. This deep dive into the competitor’s hiring patterns and regulatory activities revealed their focus areas, technological capabilities, and market entry timeline, offering targeted intelligence.
Our service provided the satellite operator with a clear understanding of the competitive threat and informed strategic decisions to safeguard their market share. Through this proactive approach, they were able to develop targeted counter-strategies and maintain their leadership in the industry.
2) Customer Analysis
Customer loyalty is paramount.
When a potential customer expressed interest in adopting a competing technology to enhance their service delivery efficiency, our client faced the challenge of evaluating the feasibility and cost-effectiveness of this new approach.
Utilizing our comprehensive competitive intelligence services, we embarked on a meticulous analysis to assess the viability of the competing technology. Including:
1) Thorough Research: Leveraging our extensive expertise and access to a wide range of resources, we conducted in-depth research to understand the intricacies of the competing technology and its potential implications for our client’s operations.
2) Government Filings Analysis: We tapped into public government filings and regulatory documents to gather valuable insights into the technical specifications, operational costs, and regulatory requirements associated with the competing technology.
3) Cost-Benefit Analysis: Employing rigorous analytical methodologies, we performed a comprehensive cost-benefit analysis to compare the projected expenses and benefits of adopting the competing technology against our client’s existing solution.
By leveraging our expertise and leveraging public government filings, they were able to assess the viability of the competing technology and confidently reaffirm the superiority of their existing solution in terms of cost-effectiveness and operational efficiency.
Our competitive technology evaluation service not only provided our client with actionable insights but also empowered them to maintain their competitive edge. By harnessing the power of public government filings and leveraging our expertise, we enabled our client to make strategic decisions that aligned with their business objectives and customer needs.
Why “Retrograde”?
Retrograde reflects our approach of taking a step back and analyzing the competitive landscape from a fresh perspective. This allows us to identify hidden patterns and opportunities that others might miss.
Just like the astronomical phenomenon of retrograde motion offers a unique perspective on planetary movement, we provide a fresh vantage point on your competitive landscape. We don’t rely on astrology, rather on empirical data-driven analysis to uncover hidden insights and empower you with a strategic advantage. As your guide, we will help you see what others might miss, ultimately shaping your strategy for success.
Actionable Insights
Uncover valuable competitive intelligence, regardless of sector. My experience in analyzing complex industries like space & telecom equips me to go beyond generic CI
Experience
From product development to corporate strategy, my background equips me to understand your business goals and challenges. I translate complex CI data into insights that drive strategic decision-making
Competitive Intelligence & Strategy Advisory
Rick Morse is a competitive intelligence and corporate strategy professional with over 12 years of experience in the space, satellite, and telecommunications sectors. His expertise lies in leveraging data-driven market research and in-depth competitive analysis to uncover opportunities and mitigate risks, driving strategic decision-making and revenue growth. Rick has held key roles at SES Networks, Aurora Insight, and Intelsat, where he has led cross-functional teams, managed critical projects, and developed innovative competitive intelligence techniques. He holds an MBA from American University’s Kogod School of Business and a BA in Economics from the University of Massachusetts Amherst.